Element451 Acquires Enrollify to Enhance Student Engagement in Higher Education

Why It Matters:

The acquisition of Enrollify by Element451 is significant as it strengthens the company's ability to provide valuable resources and insights to higher education enrollment managers and marketers. This acquisition will enhance student engagement in the higher education sector.

The Details:

• Enrollify, founded in 2019, offers podcasts, e-courses, and other assets to support education marketers and admissions professionals.

• Element451 will utilize Enrollify to enhance its digital media and resource library, Engage, by incorporating Enrollify resources into webinars, the Pulse newsletter, and existing Engage events.

• The acquisition includes the addition of a new Prompt Engineering for AI course, the first of its kind developed for higher education.

• The collaboration between Element451 and Enrollify on a podcast series earlier this year has led to the introduction of two new podcasts, "The EduData Podcast" and "Generation AI," focusing on data, AI, and evolving technologies.

• Element451 recently secured $2 million in funding and hired Brandon Hurter as Chief Marketing Officer in its commitment to AI growth and the development of new tools utilizing OpenAI.

Conclusion:

The acquisition of Enrollify by Element451 strengthens the company's mission to enhance student engagement in higher education. By combining their resources, Element451 aims to provide valuable content and support to enrollment managers, marketers, and admissions professionals in the industry.