NC State University and New Belgium Brewery End Co-Branded Beer Collaboration

NC State University and New Belgium Brewery have decided to terminate their four-year partnership in producing Old Tuffy Premium Lager and related merchandise.

Why It Matters:

The end of this collaboration has financial implications for NC State's student support and research projects, as well as the awareness of New Belgium's brewing operations in North Carolina. However, NC State plans to announce a new beer sponsorship and licensing agreement coinciding with the start of the football season.

The Details:

• The partnership between NC State and New Belgium began in 2019 and has provided annual support for student-success initiatives and research projects.

• The collaboration has also contributed to the development of the fermentation science program at NC State.

• A portion of the proceeds from the sale of Old Tuffy has been used to fund scholarships for Wolfpack students in various areas.